How LVT’s Data-Driven Marketing Team Scaled Competitive Intelligence and Strategic Impact with GetWhys

“At this price point, I have not seen an unlimited inquiry capacity before. The ability to ask as many research questions as we want—AND get incredibly high quality answers—is new to me.”

Ryan Andersen

Head of Marketing & Competitive Intelligence, LVT

INTRODUCTION

Meet LVT

LVT is transforming the security and surveillance industry with advanced, real-time monitoring solutions that empower organizations to protect assets, ensure safety, and gain operational intelligence across complex environments. As the company accelerates growth in the emerging “video surveillance as a service” market, LVT’s marketing and competitive intelligence function is central to shaping go-to-market strategy, competitive positioning, and sales enablement.

CHALLENGE

Building a data-led function from the ground up

When Ryan Andersen joined LVT as Head of Marketing and Competitive Intelligence, he brought 14 years of experience in high-tech and market intelligence at industry leaders like Dell, EMC, Cisco, and VMware. At LVT, he faced a familiar but acute challenge: how to build a data-driven research function with limited resources, in a rapidly evolving market segment with little industry coverage.

Limited Research Budget:

Unlike his previous roles with “unlimited” research budgets, LVT’s resources required a more creative, scalable approach.

Fragmented Insights:

Traditional research (GLG, Gartner, Forrester) was expensive, slow, and delivered siloed insights—leaving Ryan to manually connect the dots across projects.

Internal Bias:

Relying solely on internal data (e.g., sales calls, customer feedback) risked missing broader market trends and competitor moves, especially in a fast-growing, highly competitive space.

SOLUTION

Discovering a scalable, AI-powered solution

Ryan’s search for a better way led him to GetWhys. The platform’s “unlimited inquiry” model—offering on-demand, targeted, high quality research requests at a disruptive price point—stood out as a novel business model in the market. The benefits were a no brainer for Ryan.

Benefits of GetWhys

Rapid, on-demand competitive intelligence:

LVT submits standardized research requests on key competitors and receives high-quality battle cards—covering pricing, positioning, and market moves—within 10 days.

Rapid and intuitive data synthesis:

GetWhys’ AI-layer connects insights across projects, surfacing patterns and bridging knowledge gaps that would otherwise require significant manual effort.

More research, faster:

With GetWhys, LVT could move beyond the bare minimum research gathered by traditional networks, empowering the team to ask more questions, iterate faster, and support both strategic and tactical needs.

Looking Ahead

For Ryan and the LVT team, GetWhys is more than a research tool—it’s a catalyst for scaling data-driven decision-making and competitive agility. As LVT prepares to integrate proprietary sales call data and expand access to product marketing and sales teams, GetWhys will remain central to their mission of staying ahead in a dynamic, competitive market.