Resources for PMM Leaders

A few years ago, creating a GTM strategy, messaging framework, or buyer research report could take weeks. Today, AI can generate something that looks remarkably complete in seconds. That's exactly why AI has been adopted so quickly by product marketers.

But as AI makes it easier to generate work, many PMMs are finding it harder to trust it. Not because the outputs are obviously wrong, but because they often arrive without clear evidence, sourcing, or visibility into how the conclusions were formed. The challenge facing AI in GTM isn't whether it can generate content. It's whether the people responsible for acting on that content trust it enough to put their name behind it.

On the 10 year anniversary of his first day in B2B tech market research, one of our cofounders reflects on what's changed, and provides ideas that people new to customer/market research could benefit from.