Resources for PMM Leaders

When we first started selling GetWhys in 2023, we sold the concept of instant access to buyer insights.

On one hand... it was really cool. It was the first time that our customers could ask questions and get answers, immediately. I was going around telling them something like this:

In an ideal world, before you built, created, or said anything, you'd:

• pause time
• run a focus group with your target audience on the thing you planned to do
• use that information to do better work

Functionally, I was going around selling the B2B version of the Adam Sandler movie Click.

The best marketers on your team might not even “officially” be on your team. More likely, they’re the customers who stick with you through early bugs, say “we” instead of “you,” and tell your story with more color, credibility, and candor than an entire content calendar of thought leadership.