Resources for PMM Leaders

If you’ve worked in product marketing for more than about five minutes, you know that your days don’t unfold as neat checklists, or as isolated research projects. In reality, every major PMM initiative—whether it’s a product launch, a website overhaul, a campaign, or a big strategic deep-dive—looks more like a tangle of files, messaging drafts, product docs, customer feedback, bits of enablement, and a dozen Slack threads. And yet, almost every tool out there seems determined to flatten all that complexity into chat logs, folder trees, or little boxes with labels.

That way of working has always been at odds with how PMMs actually get things done. When we set out to build Projects, we didn’t want to just give you another “folder system.” We wanted to help you organize your work the way you actually do it—with room for the messiness, context, and collaboration real PMMs need every day.

As a former market research consultant, I spent the last decade working with 80+ B2B companies to solve their research problems. In that time, I’ve talked to more people than I can count, from the C-Suite to the folks doing the nitty gritty work of implementing research findings.