GetWhys Blog

The best marketers on your team might not even “officially” be on your team. More likely, they’re the customers who stick with you through early bugs, say “we” instead of “you,” and tell your story with more color, credibility, and candor than an entire content calendar of thought leadership.

Let’s be honest: the old way of building a homepage was a bit like launching a ship and hoping it would float. You’d gather internal perspectives, run a survey if you had the time, and cross your fingers. But in today’s market, that’s not enough. Marketing’s expected to move fast AND carefully validate messaging.

On the 10 year anniversary of his first day in B2B tech market research, one of our cofounders reflects on what's changed, and provides ideas that people new to customer/market research could benefit from.

As a former market research consultant, I spent the last decade working with 80+ B2B companies to solve their research problems. In that time, I’ve talked to more people than I can count, from the C-Suite to the folks doing the nitty gritty work of implementing research findings.

Today, we're officially announcing the launch of the GetWhys platform.