It's an interesting position, working as the founding product marketer at a company that makes a product to support product marketers.
As a product marketer, I love the process of translating what a product does into why it's valuable to a buyer. That's the job: not describing the feature, but figuring out the so what? to the person we want to sell to.
A great magician will surprise and delight you even when you know how the trick works. In the style of Penn and Teller or James Randi, the trick itself isn't what astonishes the audience so much as watching someone perform it in the open, nothing hidden, and still land the reveal. There's no illusion left to protect at that point, just craft, performed in front of you.
On that same note, the most authentic thing I can do, both as a PMM and as a user of my own product who wants other PMMs to understand why it's valuable, is skip the launch-copy voice and tell you what excites me about this and why I care about it, in my own words.
While working as a PMM in a past life, I faced an interesting challenge: we need to grow, which means selling into new market segments. How do we sell the products we already have into market segments we've never touched? Oh, and we don't have money to pay for market research and analysts aren't helpful for the kind of value translation work that PMMs own.
I create things in Claude. Every day. There isn't a single PMM I know who isn't doing the same or similar. We're all fatigued with AI slop, and none of us want another tool to log into for a worse version of what we already have.
So therein lies the challenge: if I'm asked to sell into a market I don't know, with no easy way to understand the people who make up that market's buying committee, what do I do? Analysts can give me secondhand guesses on overall trends. Salespeople don't know either; they're closing the market we're already in. Market research is slow and expensive.
This is what we've kept building GetWhys to solve. When you need to build content for a market you have no quick way of understanding, we want to enrich everything you do by grounding it in what matters to your target audience, to get inside their heads using real signal instead of a guess. We do this with our own vast set of buyer data, and the tools we've built on top of it. Now it connects into the places you work, like Claude.
Here's what's in this launch, in plain terms:
- MCP to connect GetWhys into Claude. This is big for me. GetWhys connects as an MCP server, a fancy way of saying it shows up as a tool inside the AI you use all day. The bonus of working within Claude is the extensive connectors and automations you can use to connect the buyer data to the ways you need to inform the output you create.
- You can ask it a real question and get a sourced answer. Admittedly, I do not want our customers to think of us as a research engine just for getting answers. What I want to promote is a product that collapses the process between buyer research and the creation of content and strategy into a single motion. However, I would be remiss if I didn't also call out how valuable being able to get answers to questions is as I define the ICP, Personas, and Value Props we will use to guide how we message the value of the tool to our target buyers. I can now find in Claude detailed answers to what objections buyers in a category raise, or how they talk about a problem before they know your product exists, long before these people ever enter the funnel.
- It pulls in your call recorder data to make output even more accurate. I use Claap and Gong. The valuable thing is I can pull in all of the data together to cross-reference data sets and use the complete bank of data from people I have no access to in the funnel (through GetWhys Buyer Data), prospect call data (from Gong), and customer call data (from Claap). This opens up worlds of possibilities.
- We now have a metrics dashboard connected to the MCP. See which frameworks and personas get pulled into content, and how often. That shows what's landing versus what sits configured and unused. And you can see these metrics representing usage across your whole business.
Here's the part that excites me: none of it asks you to change how you work. It asks you to keep drafting in Claude the way you do now, and makes what you draft grounded instead of guessed.
What that means for me: if I get handed a rapid pivot in strategy, I can immediately begin to create materials to support selling a product into the uncharted waters of a brand new buyer-segment. And I can do it fast, inside the AI tool I already use all day. I don't have to learn a new system to get there, which matters more than it should, because I'll admit it: I'm a tech adoption laggard. If it works for me, it'll work for the PMM reading this too.