Hi, I’m Matt, and if you’re reading this, then it’s already too late. We have our BDR sights trained on your inbox. We’re in your walls.
And I’m Catie. If you’re tired of BDRs who treat your inbox like a dartboard, you’re in the right place. 🎯
Our task is to convince you that through GetWhys, real customer insights are accessible and market research need be neither tedious nor expensive.
How? Not by traditional BDR spray-and-pray nonsense (boooooo!). Not with pithy subject lines or obscure references to your LinkedIn bio. No, we’re talking about INSIGHT-LED OUTBOUND.
“In one email, you and your company begin to reap the benefits of our product for free.” – This article, just keep reading, and it’ll make sense
Not Your Granddad’s BDR
The way we see it, it’s a matter of Interpersonal Equity—the balance in a partnership between what is put into the relationship and what is asked of it.
You might be familiar with the traditional BDR pitfall: “Hi [first name], wow, I see on LinkedIn you went to college. Me too! Our software does this cool thing. Does it make sense to put a demo on the calendar?”
It rarely does. And that’s because what they’ve sent offers no value; it establishes no equity. They’ve done nothing but ask us for our time. A withdrawal is attempted from an account that has no funds.
Our task may be to convince you to book a demo and get rolling with your account (no one has regretted it yet!), but the means by which we accomplish it will always be to establish positive equity with you as a busy professional, a product marketer, and as a person. Catie can explain how we plan to do that.
Giving Away Our Secrets for Free
Thanks, Matt.
When you get a message from us, we aren’t immediately asking for your business. Instead, we’re offering YOU something of value up front.
We’re running your company, your product, and your competitors through GetWhys search to surface the latest from our qualitative research database. In one email, you and your company begin to reap the benefits of our product for free.
We’re doing the legwork for you, which is really great for you because we’ve got some killer legs over here (seriously, we have literal ultra marathoners here at GetWhys).
An email from us could answer any manner of product-marketing questions, including but not limited to:
- What are the top reasons Procurement Managers choose FleetPilot over CargoLogic in the logistics and transportation industry?
- What messaging themes most influence VPs of Customer Experience when evaluating PulseConnect vs. EngageSphere in the retail banking sector?
- What are the most common reasons Chief Marketing Officers say they switched from AdVanta to BrandNest in the consumer packaged goods (CPG) industry?
- What pain points do Operations Directors mention most often in win-loss interviews about BuildMatrix and ConstructIQ in the commercial construction software market?
Just short of including a buymeacoffee.com link in the footer, these questions and their answers ought to provide enough value in any given outreach, so you want to buy us that coffee.
Here’s what this looks like on our end: What language do real buyers use when describing the pain points GetWhys solves?
If any of that resonates, read on! Back over to you, Matt.
Every Email Written with Love, and Made to Order
Great work, Catie; I’d buy you a coffee for sure. So now that we’ve let GetWhys do all our research for us, we’re ready to package the best insights into a bespoke email.
That’s right, while email blasting services spend millions to allow us to send 10,000 emails in one hour, we remember the human on the receiving end. You’re not just a number, you’re our favorite number, and you deserve a special outreach all of your own.
And we’re really writing every word you read. Keep a close eye on those messages, and you may even spot a typo or two. Humans, after all.
Hey Norma,
I think I found something about your competitor BrandNest you’re going to want to see:
Chief Marketing Officers most often mention BrandNest’s superior campaign analytics and easier integration with existing martech stacks as the primary reasons for switching.
If this kind of competitive intel is somethign your team could use more of, I’d be happy to share the full transcripts or send more insights. Let me know!
Matt Wickert
GetWhys BDR
It may not win a Pulitzer, but in a product marketer's world, this kind of information could very well be invaluable to cracking the next product launch messaging doc, repositioning an under-performing feature, or simply informing a murky path forward. And we’re just…emailing it to you.
Let’s send it over to Catie to bring us home.
What Should You Do Now?
Thanks, Matt. If I could, I’d give you a Pulitzer Prize and a lifetime supply of coffee.
We GetWhys BDRs are on a mission to make every outreach a net positive for you, not just for us. If you’re unfortunate enough to have one of us in your inbox, don’t worry. You can always just ignore us… Or you could reframe it as an opportunity to put us to work. Ask for the insight you really want:
- Have a burning question about your market, your competitors, or your messaging?
- Want to know what real buyers would say about that feature you’re about to launch?
- Curious why your last campaign didn’t land, or why your competitor’s did?
So, whether you want to book a demo, tell us to quit emailing you, or just say hi. We’re here to make your job easier, messaging sharper, and your next big win matter even more.We’ll see you in the inbox.
Cheers,
Catie & Matt
Your friendly neighborhood BDRs
P.S. If you’d like to reach out to us directly, you can do so at catie.carson@getwhys.io and matt.wickert@getwhys.io. Please do, it’ll make us feel really cool.
